What The Map Nerd Does
The Map Nerd is your on-demand geographic analytics department.
We fill that role you know you need in your enterprise: the data analysis specialist you wish you had, but don’t need in a full-time role… for the questions you know you could answer, if only you could see it mapped out in front of you.
The Map Nerd exists to give you the insights you know you need, but you and your staff don’t have the time, training, or equipment to find. Don’t tell Intern Steve to come up with something with Google Maps, MS Paint, and his best guess: with The Map Nerd, you have a highly specialized asset when you need it, without having to add a specialist’s salary to your annual budget.
We all know Intern Steve is gonna screw it up, anyway. Just go get us some coffee, Steve. Let the adults work.
The Specialization Problem
Real talk: in the 21st century, the backbone of the American office is still the “business generalist.”
It doesn’t matter if you’re selling houses, building power plants, or running an artisanal mayonnaise emporium: the core of business administration will always be employees that know a little about a lot, and wear many hats — doubly so for small, medium, and local businesses. Every sector has specific challenges that require people with specialized education, equipment, and expertise… and most businesses must be nimble enough to do what they can with what they have, and identify the tools they truly need to outsource to ultimately grow their bottom line.
As technology develops and evolves, we have more and more specialists, with narrower and narrower focuses, in our workforce. Programmers, statisticians, logistical experts: everyone needs a few well-placed specialists to thrive in their chosen industry. Since specialists are just that — specialized — they’re typically not too practical to retain on staff. And while large enterprises can afford to have entire departments of specialized employees who only work on that very specific part of the business, small, medium, and local businesses usually don’t have the room (or budget) to hire a full-time specialist of any genre.
Here, a business can take two routes: find a corner-cutting, quick workaround in-house from one of your Swiss army “business generalists” with 20 utilities, almost guaranteeing the work will be sub-par… or outsource to a pro whose only job is to cut swiftly, correctly and accurately.
In the long run, which will cost you more? A fixed cost to get the job done right the first time, or missed leads, opportunities, and growth?
The Map Nerd fills your GIS specialization gap by being your specialist only when you need it.
Punch above your weight. Team up with an on-demand expert: a fully focused specialist who won’t be redirected to something just because Intern Steve accidentally somehow shut down your intranet.
Ugh. We really should’ve let Intern Steve go.